Launching the dk Guide

Recently we were given the challenge to create, launch, and weely produce a guide that would engage kids grades 1st-5th in corporate worship each week. Thankfully, I work with the most amazing dawson kids team that loves rising to a challenge and delivering an excellent product. We are thrilled to be launching the dk Guide this Sunday, September 12.

I thought I would share some key elements in launching this new resource that will partner with parents to help families be confident in Christ.

THE WHY – Our team is passionate about and believes the Bible supports kids worshipping alongside their families in corporate worship. We have spent the last 18 months (since Covid began) equipping parents to be the primary disciple of their kids. Here is a copy of the letter to parents to way emailed out a week before launch.


dk Guide

THE GUIDE – This is a weekly resource that will be available to all 1st-5th graders in all worship services. The first half will be updated weekly and the second half will be updated months. You can see we used pages from our Children’s Bulletin subscription as well as other free resources on the internet. My favorite part is where we introduce the kids to staff and church members and kids can win a prize by meeting that person and getting their signature.


THE PROMOTION (see below) – We had a very short runway to launch this new resource and a ton of information to communicate to families, so communication was essential. (I get really geeky about this stuff.) Below you can see a copy of our September communication schedule for the dk Guide.


WEEK ONE – For the first week we wanted to give kids all the tools they needed to be engaged in corporate worship, so we made special bags. (These bags are just for week one.) Each bag contains a dk Guide, a parent information sheet (with another copy of that parent letter), crayons, a pen, and a fidget toy. After this week guides, pens, and crayons will be available each week and kids can win other fidget toys by getting staff and member signatures.

What did we miss? What more does the guide need? What do you provide for your kids to help them engage in corporate worship? I would love to hear your thoughts. Comment below and share. I am always thankful for the kidmin community.

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